It’s the bold arrogance of the statement that draws me to this. Probably the best – probably.

Or maybe they’re targeting a niche market of former Carlsberg drinkers who have gone on the wagon and lost a lot of weight.

I am impressed that they have used the same font on each facet of the building but set it on different coloured boxes, with different corner ratios, two of which have a background stripe and an outline stroke, and one of which doesn’t.

It’s the attention to detail.